PAREF Group signs a lease with Virgin Active for its new Social Wellness Club in Milan within the iconic asset “The Medelan”
PAREF Group, a leading European real estate management player for over 30 years, announces the signing of a 15-year lease with Virgin Active at “The Medelan”, an iconic asset in the heart of Milan. Already firmly established in Italy with more than 200,000 members and 42 clubs, including 14 in Milan, Virgin Active has chosen “The Medelan” to launch its new Social Wellness Club concept across nearly 2,800 sqm. This first-of-its-kind opening in Italy and a major project for the brand in Europe underscores the attractiveness and forward-thinking positioning of the asset.
Having led the redevelopment of the asset and now managing it, PAREF Group demonstrates its ability to anticipate market trends and offer innovative real estate solutions tailored to the growth ambitions of international players.
Virgin Active: an exclusive concept combining sport, wellness, and lifestyle
Inspired by global trends in wellness and hospitality, this new Club will offer a unique and immersive experience, combining high-end fitness, wellness, coworking and recovery areas, and nutrition. More than just a gym, this Social Wellness Club will provide members with an exclusive environment where every detail is designed to foster balance between physical performance, relaxation, and professional life.
Users will benefit from state-of-the-art sports facilities, personalized wellness programs, collaborative spaces that encourage creativity, and a dining offer focused on health and quality.
This format embodies Virgin Active’s ambition: to create hybrid and inspiring venues where excellent services and conviviality come together in an exceptional setting at the heart of an iconic building.
“The Medelan”: an emblematic project driven by PAREF Group’s strategic vision
With the arrival of Virgin Active, “The Medelan” confirms its position as a flagship asset in central Milan. Spanning 55,000 sqm, it already hosts prestigious brands and iconic names such as Chanel and Ferrari, as well as a comprehensive range of high-end services: offices and retail, green spaces, terraces, rooftop, and a Michelin-starred restaurant.
Committed to a responsible approach, “The Medelan” was designed according to the highest environmental and social standards, integrating innovative solutions for energy efficiency, sustainable resource management, and user well-being.
This new lease illustrates PAREF Group’s expertise in making “The Medelan” a pioneering asset, a mixed-use, innovative living space combining retail, gastronomy, culture, and wellness in an exceptional heritage setting.
Opening scheduled for 2027
Fit-out work is underway and the public opening is planned for early 2027.
« The arrival of Virgin Active perfectly illustrates our vision for “The Medelan”: a vibrant place, oriented towards the uses of tomorrow. Their innovative concept complements the existing ecosystem and strengthens the attractiveness of this unique site in the heart of Milan. This operation demonstrates PAREF Group’s ability to anticipate market trends and support its partners in the implementation of distinctive real estate projects within exceptional assets. It also reflects our commitment to promoting a responsible and sustainable approach to real estate while creating high value-added living spaces that are tailored to the needs of tomorrow. »
« The opening of our new Social Wellness Club within “The Medelan” marks a strategic milestone for Virgin Active. This iconic location in the heart of Milan perfectly embodies our ambition to offer an increasingly comprehensive and personalized wellness experience, integrating training, relaxation, nutrition, and inviting social spaces. By collaborating with PAREF Group, we have found a visionary partner with recognized expertise, capable of enhancing exceptional building while integrating usage, sustainability, and innovation challenges. »
