DeA Capital Real Estate SGR, as fund management company of the Broggi Fund and PAREF acting as advisor for asset management and development management activities, are delighted to welcome new retail tenants to its flagship asset “The Medelan”, located in Piazza Cordusio in Milan.
DeA Capital Real Estate SGR, as management company of the Broggi Fund and PAREF as advisor for asset management and development activities are pleased to welcome new commercial tenants for the flagship asset “The Medelan” , located in Piazza Cordusio in Milan.
“The Medelan” highlights both asset managers’ expertise in managing complex building restructuring and renovation projects.
From Palazzo Broggi to “The Medelan”
Through this large-scale project, DeA Capital Real Estate SGR and PAREF have succeeded in renovating the former “Palazzo Broggi”, while preserving its historical architectural hallmarks to provide users with state-ofthe-art features. “The Medelan” covers almost 55,000 sqm and boasts the highest sustainability standards; eco-compatibility is key to its strategy, thus ensuring unparalleled sustainability levels for a historical building. It was certified LEED Platinum and WELL Silver. This restructuring was awarded a "Prix d'Excellence” at the 73rd FIABCI World in the “Heritage and Mixed-Use Development” categories, a first for an Italian project.
Located at the heart of Milan’s business district, the building is around the corner from the Duomo, the Galleria Vittorio Emanuele II and the Teatro alla Scala. Following its redevelopment, “The Medelan” has become a full-time living space with office and retail spaces, green areas, unique rooftops with incredible views, a Michelin-star restaurant and a cocktail lounge.
Now leased up to 98%, “The Medelan” has welcome new tenants within its retail spaces. Tailored to their needs, these areas will be visible and easy to access.
Among its tenants are:
- COIN, an historical brand founded in Italy in 1916, dedicated to the world of clothing, beauty and home decoration, could not miss the appointment with one of Italy's most important placesfor retail and shopping, with the opening of one of the largest COIN Excelsior flagship stores in the heart of Milan.
- ARKET has thus identified “The Medelan” as the ideal location for the launch of a lifestyle brand (part of the H&M group) that is well known in the rest of Europe and not yet physically present in Italy.
- Kave Home, a well-known Spanish furniture brand, has also chosen “The Medelan” for the long-awaited opening of its first physical store in the Italian design capital.